Frequently Asked Questions


How does HURIYA decide what brands are safe?

Here is our criteria for deciding what brands are safe:

  • The company is not listed on the BDS website.

  • The company's product is not Israeli.

  • The company does not have investors from the “Compromised Investment Firm” list.

  • The company does not invest in Israeli companies, governments, or military.

  • The company has not made a public statement in support of Israel.

  • The company does not donate directly to Israel or Israeli charities

  • The brand does not use slave labor in Congo.

How do you define a “Compromised Investment Firm”?

A CIF is when an investment company, their majority shareholder, or their CEO has financial ties to or has made public statements in support of the Israeli government, corporations, or charities. 

How long does the research take?

On average, it takes anywhere between 15-30 minutes to do a deep dive into any brand that isn’t owned by a compromised investment group.

Who are some of the Compromised Investment Firms?

  • Advent International

  • Apollo Global Management

  • Balderton Capital

  • Bank of America

  • Blackrock

  • Capital Group

  • Capital International Investors (Capital Group)

  • COTY inc

  • Elliot Management

  • Fidelity (FMR LLC)

  • Geode Capital

  • HSBC

  • Insight Partners

  • JP Morgan Chase

  • Lauder Partners

  • Longview Asset Management

  • Massachusetts Financial Company

  • Morgan Stanley

  • Newport Trust Company

  • Samson Energy

  • Skky Partners

  • State Street

  • Tech Stars

  • The Kraft Group

  • Third Point Capital

  • Unilever

  • Vangaurd

  • Virgin Acquisition Corp

  • Walgreens Boots Alliance

  • Wellington Management

  • Y Combinator

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